Global responsability: the heart in the right place

Written on 12/02/10 by Bekina Beheer

Bekina sent 1.300 pairs of boots to Peru. It is not the first time a container of boots leaves to one of the less developed countries. How can a production company that is still producing here in Belgium donate full containers to charity?
Georges Vanderbeke, CEO:  “A small percentage of our products are rejected due to flaws. That does not change the quality of the boots, but they can’t go to our usual outlets.”
Bekina has a good contact with one of the aid organizations that have been active in Peru. As soon as two days after the first heavy rains came the cry for the next container.
Georges Vanderbeke: “For us this is an extra cost, but that does not weigh against the gratitude of local people.”
Bekina will also contact other aid organizations to start a similar cooperation for Haiti and find a way to contribute there as well.
 

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